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Admin: Created page with " Objectives [] Where you want to go. What you want to be. [] What do you want for yourselves (personally and financially) 5 years from now? The primary objectives of our organization are to: A B C [] What you will develop. What you will achieve. [] One dominant driving force: Product/service offered Satisfying a market need Manufacturing Profit & income..."

2026-05-06T19:47:59Z

Created page with " Objectives [] Where you want to go. What you want to be. [] What do you want for yourselves (personally and financially) 5 years from now? The primary objectives of our organization are to: A B C [] What you will develop. What you will achieve. [] One dominant driving force: Product/service offered Satisfying a market need Manufacturing Profit & income..."

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Objectives

[] Where you want to go. What you want to be.

[] What do you want for yourselves (personally and financially) 5 years
from now?

The primary objectives of our organization are to:

A
B
C

[] What you will develop. What you will achieve.

[] One dominant driving force:
Product/service offered
Satisfying a market need
Manufacturing
Profit & income
Technology
Client/customer base

[] Illustrate that you have planned for investors to receive their
return on investment - go public in 5 years, be acquired in 4 years,
etc.

Business Goals
Profits
Products Customers
Quality People
Growth Management
Fields of Interest Community

[] This is an example of a list of business priorities.

Compared to past performance of XXX (product/service name, type) in the XXX
industry we intend to.

[] Match your performance expectations to industry realities and/or
explain how and why your operation will be different.

Rationale

Based on our experience with XXX, we feel that.

[] Show how your company will fit you and your industry.

[] Discuss objectives relative to common practices and procedures in
your industry.

XXX of our managers come from environments where they experienced XXX
(managing a large organization, a rapid growth high-tech development team)
and XXX.

[] Relate previous track record of managers to demonstrate feasibility
of actually achieving your objectives given the experience of the
people involved.

Return on Investment

Based on a XXX% market share for our XXX product/service by 19XX, we
estimate our return on investment to be XXX%.

[] How much and by when!

[] Investors (and you too) want to know how they will generate a return
of 35-60+%, and how much the company will be worth in XXX years.

[] Use the following chart to summarize the basic dollar objectives.

Financial Objectives

Item Last Year This Year Next Year
$000 % Sales $000 % Sales $000 % Sales
Total Category Sales
Sales
$ Volume
Unit Volume
% Increase/Decrease
Share of Market
Gross Profit
Manufacturing
Fully Burdened
Marketing Expenses
Advertising
Sales Promotion
Trade Allowances
Other

Position for Growth

1. Understand customers, competition and industry.
2. Product/service/channel/customer congruency.
3. Product/service life cycles.
4. Growth by fields of interest.
5. Balance people/management/business goals.
6. Transition from single-point to distributed management.
7. Operate at 50 vs. 15 employees.
8. Develop values and culture.
9. Hire the best people.

[] This is a list of activities/priorities to consider for planning
future growth.

Other objectives we have set for ourselves include XXX.

We expect to replace (competitive/existing products or services) by XXX% by
19XX.

We plan to add XXX (retailers, distributors, service centers) per
month/year and we will have a total of XXX (retailers, distributors) by
19XX.

[] Make sure they fit the criteria set previously.

Note: Objectives should be:

Appropriate... They "ring true" for what you expect to be doing.

Acceptable... Within industry and political environments.

Feasible... Achievable given your resources.

Flexible... Permit appropriate responses to contingencies.

Measurable over time... Number of years.

Motivating... Aggressive, yet achievable.

Understandable... Makes sense to others not completely familiar with
your concept.

[] Now list the other objectives. (e.g., awareness, distribution,
competitive preemption, etc.) Make sure they fit the criteria set
previously.

[] Test your methodology in setting objectives. Make sure they are...
Zero-based, not extrapolated from past trends or current budgets.
Achievable given your resources.
Consistent with the data in the strategic planning document.
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Admin: Admin moved page BPB3 to Template:BPB3