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Admin: Created page with " Market Analysis [] This section describes the existing marketplace in which you will introduce your company and products /services. Market Definition Key points in defining the market segment for (product/service) are XXX, XXX, and XXX. [] By product feature, by lifestyle of target consumers, by geographical location, by season, etc. [] Include charts where appropriate. Currently, the market distribution is s..."

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Created page with " Market Analysis [] This section describes the existing marketplace in which you will introduce your company and products /services. Market Definition Key points in defining the market segment for (product/service) are XXX, XXX, and XXX. [] By product feature, by lifestyle of target consumers, by geographical location, by season, etc. [] Include charts where appropriate. Currently, the market distribution is s..."

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Market Analysis

[] This section describes the existing marketplace in which you will
introduce your company and products /services.

Market Definition

Key points in defining the market segment for (product/service) are XXX,
XXX, and XXX.

[] By product feature, by lifestyle of target consumers, by
geographical location, by season, etc.

[] Include charts where appropriate.

Currently, the market distribution is shared by XXX participants.

[] How is share of market distributed among major participants?

[] What are the share gain and loss trends?

[] Summarize your view of the trends and implied opportunities.

XXX (product or service type) Market

Users of XXX (product/service) are looking for quality and productivity
improvements.

XXX (past/current/recent/lack of) development of XXX (product/service) has
resulted in the need to XXX (changes, corrections, applications of new
technologies). This innovation is called "XXX", and allows XXX (product)
to operate efficiently (or more efficiently) as XXX.

The (product/service)'s ability to operate/perform/provide XXX
(benefits) is unique to (Company)'s products.

Independent market research indicates that there is currently only XXX
(quantity) (product/service) for every XXX customers. The XXX
(market/industry), as a whole, is looking toward XXX
(manufacturers/suppliers/retailers/experts) for use in the expansion
of existing applications/product lines/services.

[] For an existing Business (your own or a recent acquisition) review:
Sales history
Profits
Market Share & Position
Marketing methods
Industry Trends

The stability of this market segment is XXX (volatile, uncertain, etc.),
based on XXX product category performance over the past two years.

[] What do industry forecasters predict for the next two?

The XXX market is growing at a rapid rate. The market for XXX (similar
products/services) amounted to $XXX million* in 19XX - representing a XXX%
growth over $XXX million* in 19XX.

Referenced sources agree that the major trend is for XXX. The trend has
been toward the development of XXX (other products/services) and, hence,
the latest development of distributed or shared resources.

The overall XXX market for the XXX industry is projected to be $XXX
billion* by the end of 19XX. The overall market potential for
(product/service category) is estimated to be $XXX billion by 19XX, and the
(additional products/services) portion of this market is estimated
to be XXX million.*

The area of greatest growth in the XXX market is in the area of "XXX".

* Source: XXX (industry analysts, census, trade journal studies)

Possible Retail and Wholesale Outlets Include:

Store type Total SIC Code
Department Stores 23,275 5311
Garden Supply Stores 16,496 5261B
Hardware Stores 40,140 5251
Giftware Wholesalers 3,524 5199G
Electrical Equipment Whlse 41,313 5063
Total 124,748

[] Collect mailing list catalogs - look for all the possible outlets
for your product/service.

[] Look in your telephone book classified advertising under: Mailing
Lists.

[] Complete the chart below - the list may surprise you as well as
prove to be a valuable resource for resellers.

The major market segments are:

XXX
XXX

[] List, by broad category, the types of customers you are likely to
sell to.

[] Retailers, Electrical Contractors, Mail-order Catalogs, etc.

XXX (Specific Market Area) Segment

This segment of the market is generally based on XXX (products/services)
and XXX (products/services) with retail prices in the range of $XXX to
$XXX. The vast majority of sales in this category will be handled by
OEM's, Retailers, Manufacturer's Representatives. The minority of sales
will be through direct channels.

Over the past XXX years, XXX (similar product manufacturers/service
providers) companies have proven that meaningful features can be developed
for this class of XXX (product/service) (e.g., XXX, XXX, and XXX). These
companies have primarily focused on the use XXX (manufacturing technique,
special materials, recipes, chemicals, machinery) to improve the quality of
XXX in a (product/service). These products have been successfully
distributed in many areas of the industry. Competitive products/services
in this market are produced/provided by XXX, XXX, and XXX.

In the next XXX to XXX years it is estimated that there will be more
than XXX million of XXX (product/service)s distributed.*

* Source of Statistics: XXX (industry analysts, census, trade journal
studies)

Of the XXX customers, approximately XXX% will buy/use/want/expect XXX to
help them to XXX (deliver their work, maintain their XXX, expedite their
production, reduce costs). XXX of these (products/services) (actually
about XXX) will have a XXX capability, and about XXX of those
(products/services) will require XXX (other features).

The market potential for a (product/service) in these quantities - with a
current retail price of $XXX per unit - is approximately $XXX
million.

[] Repeat the above information for as many market segments as are
required.

Strengths

[] In covering your strengths, be sure to place at least as much
emphasis on marketing as on your product, if not more.

In terms of product/service strength, XXX (product/service) has several
distinctv advantages over the competition. First is its marked advancement
in XXX technology.

[] How else is the product/service favorably differentiated from the
competition?

[] In actual performance?

[] In quality and reliability?

[] In production efficiencies?

[] In breadth of line and/or options?

In marketing, our most powerful assets are XXX.

[] In category/share leadership.

[] In segmentation.

[] In distribution.

[] In pricing.

[] In awareness/image.

In the corporate arena, (Company) is supported by XXX.

[] What are the corporate strengths?
Size.
Financial resources.
People resources.
Reputation.
Business Relationships (expand on this in the Business Relationships
section).

Weaknesses

There is/are XXX handicaps inherent in our product.

The only notable marketplace disadvantages are XXX and those are because
XXX (explanation).

By 19XX we should be able to position ourselves in order to XXX and thereby
reduce this weakness considerably.

Corporate weaknesses, at this time, consist only of XXX, however we are
taking steps to XXX which we feel should alleviate this problem.

Environmental threats (declining markets, trade barriers, consumer trends,
changing economy) include XXX.

Other known threats include XXX.

Opportunities

The upside potential for XXX and XXX (our products/services) in XXX
(each of the currently addressed markets) over the next two years is XXX.

Based on XXX (existing conditions), introduced in the Present Situation and
Strengths/Weaknesses analysis it is apparent that (justify potential with
logical rationale).

Unexploited Opportunities

An altogether new application for this product/service would be tapping XXX
markets.

Further opportunity for our product exists in XXX market(s).

[] Can the current line of products/services and technological
capabilities be leveraged effectively?

[] What is the estimated cost of entry, time frame, and risk?

Still another possibility for development involves XXX.

[] (e.g. alternative distribution, technology licensing, creating
up/down market brands, etc.)
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