https://docs.eawf.com/index.php?action=history&feed=atom&title=Template%3ABPB6A 2026-08-15T03:10:09Z Revision history for this page on the wiki MediaWiki 1.46.0 https://docs.eawf.com/index.php?title=Template:BPB6A&diff=142&oldid=prev 2026-05-12T07:43:19Z

<p>Admin moved page <a href="/wiki/BPB6A" class="mw-redirect" title="BPB6A">BPB6A</a> to <a href="/wiki/Template:BPB6A" title="Template:BPB6A">Template:BPB6A</a></p> <table style="background-color: #fff; color: #202122;" data-mw-interface=""> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 00:43, 12 May 2026</td> </tr><tr><td colspan="4" class="diff-notice" lang="en"><div class="mw-diff-empty">(No difference)</div> </td></tr> <!-- diff cache key mediawiki:diff:1.41:old-98:rev-142 --> </table>

Admin https://docs.eawf.com/index.php?title=Template:BPB6A&diff=98&oldid=prev 2026-05-06T21:06:55Z

<p>Created page with &quot; Customers [] Who is buying products or services in this category? By Demographics: age, income, sex, family, location, occupation By Psychographics: lifestyle, motives, needs, interests (sports, etc.), purchase history (recent buyers of XXX) [] Use information from industry reports, census data, trade journal studies, etc. [] Include Titles of people who: INITIATE the inquiry for yo...&quot;</p> <p><b>New page</b></p><div><br /> <br /> Customers<br /> <br /> [] Who is buying products or services in this category?<br /> By Demographics: age, income, sex, family, location, occupation<br /> By Psychographics: lifestyle, motives, needs, interests (sports,<br /> etc.), purchase history (recent buyers of XXX)<br /> <br /> [] Use information from industry reports, census data, trade journal<br /> studies, etc.<br /> <br /> [] Include Titles of people who:<br /> INITIATE the inquiry for your product/service,<br /> INFLUENCE the decision(s) to buy (and how they influence it),<br /> DECIDE which product or service to buy,<br /> PERMIT the purchase to be made (sometimes the decision maker and the<br /> permitter are the same person, but oftentimes, for example, the CFO<br /> will sign the paperwork after another manager has submitted his/her<br /> recommendation).<br /> <br /> [] Knowing exactly who you&#039;re selling to is crucial to obtaining<br /> favorable response from your investors - they know that all the sales<br /> talent in the world is wasted unless it&#039;s directed to the proper<br /> person.<br /> <br /> The most typical customer for our product/service is someone who is in the<br /> XXX field, and who currently uses XXX (product/service) for XXX<br /> (application, purpose).<br /> <br /> It is likely that potential customers are going to be familiar with XXX<br /> (similar products/services, products that your new one will replace, your<br /> type of product) and that they will readily accept our new XXX provided<br /> that we XXX (approach/educate/contact).<br /> <br /> Complementary products/services already in use by our customers are XXX<br /> (other products/services that work with yours) and are seen as a tremendous<br /> help in XXX (compelling customers to acquire our product/use our service).<br /> <br /> It is easy to understand why the principal buying motives are XXX because<br /> XXX.<br /> <br /> [] What are the principal buying motives for your products/services?<br /> (practical &amp; emotional)<br /> <br /> [] Ask your customers - telemarketing, warranty cards, ad inquiries,<br /> etc.!<br /> <br /> [] How are the key competitors perceived?<br /> <br /> [] How do these people perceive your company and products/services?<br /> And / or how WILL they receive your (new) product/service?<br /> <br /> [] How sensitive are they to pricing differences?<br /> <br /> Corporate Executive<br /> Title: President, VP Finance, VP Manufacturing,<br /> Office Manager, Advertising Manager<br /> Power: Permitter, Decision Maker, Influencer, Technical<br /> Consultant, Initiator<br /> Viewpoint: Big Picture, Financial, Department, Personal<br /> Position: (Responsibilities - daily activities)<br /> Emotional Influences: Status, Power, Empire building<br /> Practical Influences: Saving money, efficiency<br /> Education: Ph.D. MBA, College, Technical School,<br /> High School<br /> Limitations: Geographical, Purchasing Approval<br /> <br /> Housewife<br /> Age: 35-55<br /> Income: Fixed<br /> Sex: Female<br /> Family: Full nest<br /> Geographic: Suburban<br /> Occupation: White collar / Blue collar family<br /> Attitude: Early majority<br /> <br /> Young Professionals<br /> Age: 25-35<br /> Income: Medium to high<br /> Sex: Male or Female<br /> Family: Bachelor or married<br /> Geographic: Suburban<br /> Occupation: White collar<br /> Attitude: Innovator<br /> <br /> Young Married Couples<br /> Age: 35-55<br /> Income: Medium to high<br /> Sex: Male or Female<br /> Family: Married or no children<br /> Geographic: Suburban<br /> Occupation: White collar<br /> Attitude: Early adapters<br /> <br /> Wealthy Rural Families<br /> Age: 35-55<br /> Income: High<br /> Sex: Male or Female<br /> Family: Full nest<br /> Geographic: Rural<br /> Occupation: White collar<br /> Attitude: Early majority<br /> <br /> Older Couple<br /> Age: 55-70<br /> Income: High or fixed<br /> Sex: Male or Female<br /> Family: Empty nest<br /> Geographic: Suburban<br /> Occupation: White collar or none<br /> Attitude: Late majority<br /> <br /> Elderly<br /> Age: 70+<br /> Income: Fixed<br /> Sex: Male or Female<br /> Family: Empty nest<br /> Geographic: Suburban<br /> Occupation: None<br /> Attitude: Late majority<br /> <br /> <br /> Case Study<br /> <br /> [] Where possible, succinctly document Customer Case Histories of their<br /> selection, application and success with your company and product(s).<br /> <br /> [] PURPOSE: Investors and new customers will feel reassured about doing<br /> business with you.<br /> <br /> [] Customer Case Histories are excellent sales tools for your sales<br /> force. Don&#039;t neglect this simple and powerful asset.<br /> <br /> Customer List<br /> <br /> [] On a separate page, list your customers alphabetically.<br /> <br /> [] If appropriate, state their application of your product/service.<br /> �</div>

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