Template:BPB7C

                              Distribution

(Company) will use several different distribution channels.

The determining factors in choosing these channels are XXX.

    [] Customer profile.

    [] Geography.

    [] Seasonal concerns.

    [] Efficient use of funds.

    [] Feasibility of using channels of similar products already on the
    market.

Key competition uses the same channels by XXX.

    [] Distribution opportunities.

    [] If available, include a chart of CDI/BDI (Category Development
    Indices/Brand Development Index) performance.

    [] What is our ACV (All Commodity Volume) distribution?
    The competition's?

Method

The primary means of distribution will be XXX.

    [] How your products are (can be) distributed.

    [] Make a chart to show how they get to the ultimate consumer.

Additional channels planned are XXX. An important advantage to these alternate channels is flexibility.

By using more than one method, (Company) will have more control and also more options with which to respond to special needs and circumstances.

Other features of our secondary channels are low cost, quick start-up, increased capacity.

Coverage

Regional target areas are XXX (where you will begin sales).

Reports indicate the highest level of consumer interest in these areas.

Because our distribution network is XXX (already set up or in use, easy to implement, cost-efficient, etc.) we can enjoy national/international delivery immediately.

This, in turn, will reduce shipping time and increase customer satisfaction.

To date, XXX (many of, xxx of, none of) our competitors are able to achieve this.

Roll-Out Program

We have selected from XXX key market areas.

    [] Areas based on proximity - easy to sell into, contact, deliver to,
    have customers come to.

Manufacturers' Representatives we have chosen are:

    Name                Territory            Type
    ABC Sales           Western U.S.A.       Marine Supplies

Distributors we have chosen are:

    Name                Customer Base        Type
    DEF Distribution    4,500                Sailboat Dealers

Retailers we have chosen are:

    Name                Number of Outlets    Type
    GHI Stores          31, So. California   Sailboat Dealer

There are XXX number of dealers in each region.

    [] See Advertising & Promotion section under "Direct Mail" for ideas on
    locating dealers, wholesalers.

    [] List regions in order of Roll-out sequence.

    [] List key distributors/retailers/etc. in each.

International

    [] List countries by order of priority.

    [] List distributors/representatives/retailers/etc. in each.

Trade Incentives

    [] Allowances, Co-op Accruals, Warehouse Flushing Promotions, etc.

Customer Service

XXX (customers) managers emphasize that support is one of their major concerns. They are constantly impressed with the support provided by (Company). Hot-line service is currently available to all customers enrolled in a maintenance/support program.

We intend to provide free pickup and delivery for customers in the XXX areas by using (our own trucks / couriers). The purpose for this service is to assure customer satisfaction and loyalty, and in addition, allow us to increase sales as well as maintain a high profile within our service area.

Another service to add value is to provide warehousing of customer inventory. This allows us to book larger orders and provide faster order response.

Support to manufacturers representatives is provided as required. This allows them to perform efficiently as a sales force. We intend to treat the manufacturers' representatives as an extension of the (Company) direct sales force, and they will be given the same support as the (Company) internal sales staff.

Technical backup support to OEMs' support groups is currently supplemented by (Company). The OEMs' staffs respond to the needs of their customers, and when they encounter a support issue that requires more information, they may direct their customer to (Company) or they may contact (Company) to obtain the necessary information.

Technical support to marketing and sales functions will be strengthened. Pre- and post-sales situations involving the application, presentation, and demonstration of XXX products will be supported by XXX (staff).

Returns & Adjustments Policy

At this time, general trade customs for handling returns are XXX (describe how returns are generally handled).

"If for some reason XXX(tm) is not right for your business you may return it for a full refund within 30 days of receipt of product. You must call (XXX) XXX-XXXX for a Return Authorization number (RA#). Refunds are made only on the price of the package + applicable taxes and do NOT include shipping costs.

Credit card refunds are credited to your account and cash/check payments are refunded within 30 days of receipt of returned merchandise in good condition with RA#.

We intend to (follow/depart from) industry custom by implementing a returns and adjustments policy whereby XXX (explain your plan and how it will work) Our reasons for (following/departing from) customary procedures is XXX (give reasons - advantages, benefits for you and your customers). �