View source for Template:BPBTOC




                             Table of Contents

                1   Executive Summary
                2   Present Situation
                3   Objectives
                4   Management
                5   Product / Service Description
                6   Market Analysis
                        Customers
                        Competition
                        Focus Group Research
                        Risk
                7   Marketing Strategy
                        Pricing & Profitability
                        Selling Tactics
                        Distribution
                        Advertising & Promotion
                        Public Relations
                        Business Relationships
                8   Manufacturing
                9   Financial Projections
                        12-Month Budget
                        5-Year Income Statement
                        Cash-Flow Projection
                        Pro Forma Balance Sheet
                        Break-Even Analysis
                        Sources & Uses of Funds Summary
                        Start-Up Requirements
                        Use of Funding Proceeds
                10  Conclusions and Summary
                11  Appendix


     [] Be sure to number the pages of your plan - it is highly recommended
     that you use section numbering and number each page within each section
     vs. straight sequential numbering (i.e., 2-1 to 2-7).

     [] For convenience many sections are listed, however, many of them can
     be listed as subsections (Pricing & Profitability, Selling Tactics and
     Distribution are sub-sections under Marketing Strategy).
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