Template:BPBTOC

                            Table of Contents

               1   Executive Summary
               2   Present Situation
               3   Objectives
               4   Management
               5   Product / Service Description
               6   Market Analysis
                       Customers
                       Competition
                       Focus Group Research
                       Risk
               7   Marketing Strategy
                       Pricing & Profitability
                       Selling Tactics
                       Distribution
                       Advertising & Promotion
                       Public Relations
                       Business Relationships
               8   Manufacturing
               9   Financial Projections
                       12-Month Budget
                       5-Year Income Statement
                       Cash-Flow Projection
                       Pro Forma Balance Sheet
                       Break-Even Analysis
                       Sources & Uses of Funds Summary
                       Start-Up Requirements
                       Use of Funding Proceeds
               10  Conclusions and Summary
               11  Appendix

    [] Be sure to number the pages of your plan - it is highly recommended
    that you use section numbering and number each page within each section
    vs. straight sequential numbering (i.e., 2-1 to 2-7).

    [] For convenience many sections are listed, however, many of them can
    be listed as subsections (Pricing & Profitability, Selling Tactics and
    Distribution are sub-sections under Marketing Strategy).

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